Transforming Brands With Strategic Digital Content That Drives Results

For Prime Time Palm Beach County’s 25th anniversary, our brief was ambitious and purpose driven: create a flagship film that helps viewers feel the organization’s impact since 2000 across afterschool and summer programs. We opened with discovery meetings to align on audience, tone, and outcomes. Together with the Prime Time team, we mapped core story beats that included how quality afterschool supports children and youth, how professional development lifts afterschool practitioners, and how partnerships and donors sustain the mission over time. From those sessions we produced a creative treatment, an interview plan, a production calendar, and a location list that covered multiple afterschool sites so the film could show the breadth of programs rather than only describe them.

Pre production focused on clarity and logistics. We drafted interview questions for board members, the president, frontline practitioners, and alumni so each voice connected to a specific storyline such as quality, access, equity, and long term impact. We built a visual language guide with look, pacing, and lower thirds, and a shot matrix to capture authentic moments with kids and staff at program sites. Because certain scenes only occur during specific activities and school schedules, we structured production as a rolling calendar that followed where the stories naturally happened.

Production ran for more than six months. Multiple videographers rotated to cover interviews and B roll as opportunities arose at different afterschool locations. Some weeks focused on leadership interviews and stakeholder context. Other weeks were dedicated to on site coverage so the film could move from neighborhood to neighborhood and show the scale of Prime Time’s presence. We worked lean and nimble, mixing gimbal moves with observational handheld to keep footage candid and human. After each shoot day, media was backed up, verified, logged, and labeled so editorial could move quickly.

Post production began while final shoots were still underway. We tagged hundreds of clips and built an assembly around the anniversary arc: origin, growth, community impact, and what comes next. We layered in the most resonant lines from board members, the president, and program staff, then shared a rough cut for notes. After one consolidated revision, we moved to finishing with color grading for warmth and consistency, dialogue and natural sound mix with an uplifting score, and simple graphics that frame key milestones and outcomes. The result is a cohesive and emotionally grounded piece that honors 25 years of work and clearly shows how Prime Time strengthens and expands quality in afterschool and summer programs.

Final delivery included the hero anniversary film mastered for web and large screen playback, platform specific versions for social in widescreen and vertical, and a curated B roll package for future communications. We also provided a short usage guide that covers recommended thumbnails, suggested captions and posting cadence, and tips for embedding the video into presentations and donor updates. From first conversation to final export, this project shows how a thoughtful, staged production can capture two and a half decades of service while giving your team practical assets to engage communities, inspire partners, and fuel the next 25 years.

Embedded with the Florida National Guard for 25 days at the National Training Center (Fort Irwin, CA), our team was tasked to produce the culminating film that ties together the full arc of the rotation, urban clearance, night movements, live-fire ranges, command-post synchronization, logistics convoys, and MEDEVAC drills against a realistic near-peer opposing force. This rotation was more than training, it was a milestone in military mobility, marking the Florida Guard’s largest movement of equipment and vehicles since World War II and the transport of thousands of Soldiers and their gear from Florida to California, a feat that underscores readiness at scale. The NTC mission is purpose-built to prepare organizations for large-scale combat operations in an austere environment, and we built our narrative around that reality.

Dive into the captivating narrative behind the creation of the video project for Prime Time Palm Beach County, a venture passionately dedicated to showcasing their impactful offerings for children and educational programs. The client's vision was clear—to highlight their Extended Learning Opportunities (ELO) programs, shed light on their support for after-school professionals' education, and convey the essence of their commitment to youth development.

🤝 Collaborative Planning: Pre-Production Insights 🤝

The journey commenced with a series of collaborative meetings during the pre-production phase, where we engaged extensively with Prime Time Palm Beach County. Understanding the intricacies of their needs and objectives was paramount. This collaborative approach laid the foundation for a strategic video production, ensuring not only visual appeal but also effectiveness in conveying the client's message.

🎬 Crafting the Blueprint: Meticulous Pre-Production 🎬

The pre-production phase unfolded with meticulous planning, encompassing crucial elements such as location scouting, mood board creation, storyboarding, and music selection. Each step was crafted to align with the client's goals and capture the essence of their programs. Mood boards and storyboards served as visual blueprints, providing a clear roadmap for the narrative flow, and the music selection aimed to enhance emotional resonance.

🎥 Capturing the Essence: Filming Over Four Days 🎥

As the approved strategy took shape, the filming phase commenced over four days. The team visited various after-school programs to authentically showcase children engaging with the programs and highlight the dedicated staff. This approach not only brought a genuine touch to the video but also ensured a comprehensive representation of Prime Time Palm Beach County's offerings.

🔄 Processing and Editing: Transforming Footage into Storytelling 🔄

Post-filming, we dedicated time to processing and labeling all footage for streamlined editing. The editing process was a harmonious blend of creativity and precision, carefully curated to weave a narrative that not only looked visually appealing but also effectively conveyed Prime Time Palm Beach County's mission and impact.

🚀 Delivering Impact: Education for Effective Utilization 🚀

Upon completion, we delivered the finalized video to Prime Time Palm Beach County, not just as a product but as a tool for effective outreach. Thorough education was provided on how to leverage the video for maximum impact, empowering them to connect with their audience and effectively communicate their commitment to youth development.