Brand Story Video
We create brand story videos that help organizations communicate clearly, build trust, and connect with the people who matter most.
THE VIDEO EVERY BRAND NEEDS
What a Brand Story Video Is
A Brand Story Video goes beyond a simple introduction. It’s a narrative-driven piece of content designed to explain who your organization is, what you do, and why your work matters — in a way that feels human, credible, and intentional.
These videos are often used to anchor a brand’s messaging across websites, presentations, campaigns, and internal communications.
YOUR STORY DESERVES TO BE TOLD
Tell your story like never before.
Elevate your organization’s presence with a Brand Story Video designed to communicate purpose, build trust, and create connection.
-
A Brand Story Video is a narrative driven piece of content that explains who your organization is, what you do, and why your work matters. It is designed to communicate your mission, values, and purpose in a clear and engaging way.e visually compelling footage, music, and narration, and often include interviews with employees, customers, or other stakeholders.
By sharing the story behind their brand, companies can build trust, loyalty, and authenticity with their audience, and differentiate themselves from competitors who may offer similar products or services.
-
Brand Story Videos are versatile and can be used across multiple touchpoints. Common placements include your website homepage or About page, presentations and pitch decks, donor or partner outreach, recruitment and onboarding materials, social platforms, and internal communications. We help guide where the video will be most effective based on your goals.
-
The target audience typically includes clients, partners, donors, stakeholders, and internal teams. These videos are especially effective for organizations that need to communicate with multiple decision makers or supporters. The messaging is tailored to speak clearly and authentically to the people you want to reach most..
✅Tell Your Story Clearly
Your organization has shared its story many times. A Brand Story Video captures it with clarity and intention so it can be communicated consistently across teams and platforms.
✅Build Long Term Connection
Brand story videos help audiences connect with your mission and values, creating trust and understanding that extends beyond a single interaction.
✅Support Key Conversations
A well crafted brand story video can support outreach, fundraising, recruiting, and sales conversations by clearly explaining who you are and why your work matters.
✅Professional Storytelling
We combine thoughtful interviews, visuals, and narrative structure to present your organization in a way that feels polished, credible, and authentic.
SOME OF OUR RECENT
Brand Story Videos
★★★★★
"I had a great experience working with Shine Creative Media. they were professional, communicative, on time and enthusiastic. ShineTV went above and beyond to meet our requests and to provide excellent service. I highly recommend!”
Aurora Greenberg
Marketing Manager, itrek
FILM ONCE, USE EVERYWHERE
Common Uses for a Brand Story Video
Brand Story Videos are versatile storytelling assets that organizations use to communicate purpose, build trust, and share their message across multiple audiences and platforms.
About Us or “Who We Are” videos
Anniversary & milestone films
Mission & impact storytelling
Training, recruitment, or awareness content
Institutional or organizational narratives
Brand repositioning
Investor or stakeholder presentations
Product or program launches
Where Brand Story Videos Make an Impact
Research consistently shows that video helps audiences better understand information, retain key messages, and build trust. When used strategically, a Brand Story Video becomes a powerful communication tool across web, presentations, outreach, and internal use.
CUSTOM TAILORED FOR YOUR NEEDS
Brand Story Video Packages
Our Brand Story Video packages are designed to help organizations communicate clearly, present themselves professionally, and share their story with purpose.
📍On Location Production
We film on location to capture real environments, people, and moments that bring authenticity to your story.
🎨 On Brand Design
Every video is crafted to align with your organization’s branding, tone, and messaging.
🔍 Strategy Focused
We begin with a clear understanding of your goals so the video supports your broader communication strategy.
✅Scalable Options
Our packages are flexible and can be adjusted to fit different needs, timelines, and budgets.
📈 Scaleable packages that suit your needs.
Brand story video planning and guidance
Script and narrative development
Professional lighting and audio
Licensed music and graphics
Multiple formats for web and presentations
Strategic guidance on how to use the video
OUR PARTNERS
HERE ARE SOME OF OUR MOST
Frequently asked questions.
Can’t find what you’re looking for? Reach out to us directly and we’ll get back to you within 24 hours.
-
We absolutely can! But before we ever press record, we need to know the who, what, why, and how of your company.
There’s a lot of ways to use video to promote your company. Our videos work best when we can build a strategy custom-fit for the way you do business.
The best way to figure out what videos we can make to promote your company is to start with a conversation. Schedule a Discovery Call and let’s figure out what we can build for you.
-
Like any service-based industry, video production costs vary based on the project.
Our projects are designed to create evergreen video assets that will get clients an insane return on investment for 3-5 years at a minimum.
We price our video production services to be a no-brainer investment at any point in our typical price range, whether that’s $2,500 or $30,000.
-
Typically, from start to finish, a Brand Story Video project will take about 4 weeks to complete. This includes an introductory Deep Dive session to learn about your business, your Shoot Day(s), the editing process, your Reveal Session, and any necessary revisions.
Other standalone video projects typically have a similar start-to-finish turnaround time.
Projects that include the creation of multiple videos typically have a much faster per-video turnaround time because of our streamlined production processes.
For Prime Time Palm Beach County’s 25th anniversary, we produced a flagship video that traces the organization’s impact since 2000 across afterschool and summer programs. Over six months we interviewed board members, the president, and practitioners, and filmed at multiple sites to capture authentic moments with kids and staff. The final piece, delivered with social cuts and a usage guide, helps Prime Time inspire partners, engage donors, and share its story for years to come.
For Prime Time Palm Beach County’s 25th anniversary, our brief was ambitious and purpose driven: create a flagship film that helps viewers feel the organization’s impact since 2000 across afterschool and summer programs. We opened with discovery meetings to align on audience, tone, and outcomes. Together with the Prime Time team, we mapped core story beats that included how quality afterschool supports children and youth, how professional development lifts afterschool practitioners, and how partnerships and donors sustain the mission over time. From those sessions we produced a creative treatment, an interview plan, a production calendar, and a location list that covered multiple afterschool sites so the film could show the breadth of programs rather than only describe them.
Pre production focused on clarity and logistics. We drafted interview questions for board members, the president, frontline practitioners, and alumni so each voice connected to a specific storyline such as quality, access, equity, and long term impact. We built a visual language guide with look, pacing, and lower thirds, and a shot matrix to capture authentic moments with kids and staff at program sites. Because certain scenes only occur during specific activities and school schedules, we structured production as a rolling calendar that followed where the stories naturally happened.
Production ran for more than six months. Multiple videographers rotated to cover interviews and B roll as opportunities arose at different afterschool locations. Some weeks focused on leadership interviews and stakeholder context. Other weeks were dedicated to on site coverage so the film could move from neighborhood to neighborhood and show the scale of Prime Time’s presence. We worked lean and nimble, mixing gimbal moves with observational handheld to keep footage candid and human. After each shoot day, media was backed up, verified, logged, and labeled so editorial could move quickly.
Post production began while final shoots were still underway. We tagged hundreds of clips and built an assembly around the anniversary arc: origin, growth, community impact, and what comes next. We layered in the most resonant lines from board members, the president, and program staff, then shared a rough cut for notes. After one consolidated revision, we moved to finishing with color grading for warmth and consistency, dialogue and natural sound mix with an uplifting score, and simple graphics that frame key milestones and outcomes. The result is a cohesive and emotionally grounded piece that honors 25 years of work and clearly shows how Prime Time strengthens and expands quality in afterschool and summer programs.
Final delivery included the hero anniversary film mastered for web and large screen playback, platform specific versions for social in widescreen and vertical, and a curated B roll package for future communications. We also provided a short usage guide that covers recommended thumbnails, suggested captions and posting cadence, and tips for embedding the video into presentations and donor updates. From first conversation to final export, this project shows how a thoughtful, staged production can capture two and a half decades of service while giving your team practical assets to engage communities, inspire partners, and fuel the next 25 years.