5 Proven Corporate Video Styles That Boost Employee Engagement and ROI

Written By Jalen Thomas

Creating effective corporate videos isn't just about aesthetics; it's about choosing the right style to meet your business goals. Here are five proven video styles that significantly boost employee engagement and ROI.

1. Explainer Videos

Explainer videos simplify complex topics clearly and engagingly. Ideal for training sessions or introducing new software and processes, these videos help employees grasp concepts quickly, reducing training costs and increasing productivity.

2. Testimonial Videos

Authentic testimonials from satisfied clients or employees build trust and credibility. These videos boost morale internally and showcase your company's strengths externally, directly contributing to increased business.

3. Storytelling Videos

Storytelling resonates deeply with viewers, fostering emotional connections. Highlighting employee success stories, company culture, or impactful projects motivates your team and strengthens loyalty.

4. Live-Action Training Videos

Live-action videos featuring actual employees are relatable and highly engaging. They make learning practical, memorable, and actionable, significantly improving retention and skill application on the job.

5. Animated Infographic Videos

Animation simplifies data-heavy content. Animated infographics are perfect for illustrating complex data, statistics, or performance reports in an appealing, understandable manner, ensuring your messages resonate clearly.

Final Thoughts

Selecting the right corporate video style depends on your objectives and audience. Consider combining several styles for greater impact. Remember, the ultimate goal is to enhance engagement and achieve measurable business outcomes.

Ready to elevate your corporate communications with professional video production? Contact us to get started!

Jalen Thomas

Jalen Thomas is a U.S. Army veteran with a combat tour during Operation Spartan Shield. As a renowned VA claim coach, Jalen has helped a multitude of veterans successfully maximize their claims. His firsthand experience with the challenges of the VA claim process inspired him to assist other veterans in navigating the system effectively.

Jalen’s dedication to supporting his fellow veterans is evident through his expert coaching and comprehensive guidance, ensuring they receive the benefits they deserve. With a background in public affairs and extensive experience in video production, Jalen leverages his skills to provide valuable educational resources to the veteran community.

In addition to his work with veterans, Jalen is the owner of a video production company in Fort Lauderdale, Florida, and has collaborated with numerous brands to scale their video marketing efforts.

https://www.vbaconsults.com
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